Sunday, January 9, 2011

Group Member


TEE ZI XUAN   1102701466
YEE KUANG HOOI   1102702258
LEE FONG FONG   1102702107
LEE WEI SHIN   1102702106
YEW HSEUN TATT   1102700919

Assignment 2

Mind Map


Essay

          Creative Multimedia is having the power to create mean or means of conveying and expressing information. It is also the products of creative multimedia studies; research-creation. By using creative multimedia’s concept, we can invent something new or innovation some old design to be a new, multi function things. And through creative multimedia, we can also use it to send an important message to the audience. For us, we were freedom using the Creative Multimedia to create some fantasy. What is Freedom of creating fantasy? It is a method that using creative multimedia to invent something that we were not able to be seen in real world and make it become can be seen through creative multimedia, just like making a fantasy comes true. There are several ways for us to freedom create fantasy, example like using Imagination, drawing, photography, games and videos.

          The first way of freedom of creating fantasy is Imagination. Imagination is the most powerful in this creativity world. Just like the quote from Oscar Wilde said, The imagination imitates. It is the critical spirit that creates.” Imagination are most important is because we can create, think and make whatever we like or impossible things inside our imagination. Imagination sometimes can make a new invention that is possible to be create in real world. Many people especially like the adventure script or story writer like to imagine thing. They can even play with their imagination and create some interesting story and let the audience to enjoy it. The example is story like Harry Potter, Star Wars and The Lord of the Ring. Normally, Imagination is non-logical, because most of the things we imagine are impossible to happen in real world, just like Harry Potter, there is impossible to have magic power to make a bloom to fly on the sky. But the Harry Potter story has made to be seen by audience. So, Imagination is the first important way to create fantasy. “Imagination is the beginning of creation. You imagine what you desire, you will what you imagine and at last you create what you will.” by George Bernard Shaw.

          The second way of freedom of creating fantasy is drawing. Drawing is a better way to create a fantasy too. Whatever we think, whatever we want, whatever it is impossible, we could make it be possible through drawing. Drawing are not limited, we can draw whatever that is not been seen in the world. Drawing mostly used by people to express themselves in their own emotion and thinking. Drawing can create horror or even excitement drawing art too. But now mostly, the people will using a method of drawing known as comic or manga drawing to create their own story which are impossible to be happening in real world. Many story like the latest and popular comic like Naruto, One piece and some more, older comic like Sailormoon are create by those cartoonist are all impossible to be happen in real world. But those stories were shown and saw by the audience through drawing too. So, drawing is one of the way to create fantasy too.

          The third way of freedom of creating fantasy is through video. Nowadays, except of comic, there is something called animation has been created to shown the story of a comic. Animation has some category which is 2D, 3D or even 4D animation. 2D animation normally used to make those comic from a paper with picture story to a moving video and show to audience. While for the 3D animation, it is the most popular among the children. 3D animation mostly created for cartoon with story. There are many 3D animation like Finding Nemo, Incredible and many more. there is a variety of 3D animation category which are outer space, machine, cartoon like human and animal character. People now are using 3D animation to create a story into a movie and let audience to feel the realistic of it. Animation did made the thing that can’t be seen become can be seen by the audience. And now the 3D animation has improve and enhance well, Japan has succeed to make a 3D animation look really like real people in life, which the story movie called Final Fantasy 7 Advent Children. Final Fantasy is actually from a game and now has been made to be seen more realistic by the audience. So, video is one of better way of freedom of creating fantasy.

          The fourth way of freedom of creating fantasy is through game. Game could make an impossible thing to be possible and show to the audience. There are many types of games now been designed to the audience, example like adventure, virtual reality, violence, horror and teaching’s games. Some games like Final Fantasy created by Square Enix are one of the best examples of creating fantasy through creative multimedia. Game makes a fantasy to realistic and causes many people are addicted to it. It is because the player of the game could feel the fantasy in the game that they can’t do it in the real life. Games like Grand Theft Auto are one of the realistic games addicted by children, because they can’t do any illegal things in real world but it has made possible in the game. In serious case, some people could even feel that live inside game world will be better than real life. And the game’s graphic now are improve one day by one day, the game are look more realistic than before. In this case, more people will influence by the realistic of the game. So, game is one of the freedom of creating fantasy.

          The last way of freedom of creating fantasy is through photography. There is many way of taking photography, most of the photographer like to create a story for their every picture, but however how the photo looks good, it can’t be a non-realistic photo by just shooting it. And now, because of the improvement of technology, there are many kinds of software that can be create or change a picture. The examples of the computer software are Photoshop. Photoshop can make many things on a photo. By having the ability to editing photo, we could use them to create a realistic photo to become a non-realistic photo. As one of the Photoshop user, I know that we could add many non-realistic things like adding a zip on a human faces, change the color of the eye or even add a Heaven background picture for a picture. By using the Photoshop, we can make the thing can’t be seen to be seen by audience again. So, photography is also a way of freedom of creating fantasy.

          As a conclusion, imagination, drawing, video, game and photography are the way of freedom to creating Fantasy. In my opinion, everyone in this world should have ability to imagine and thinking. But they do not have their way to show their own imagination and thinking. So, those way had stated above are the good and best way to express own imagination and thinking. By, using those method way of creating fantasy, everyone could see our own imagination and story thinking. Freedom to creating fantasy is very fun and enjoyable fo everyone actually.

50 random words from light bulb

-Light
-Electric
-Shock
-Wire
-Glass
-Circle
-Round
-Oval
-Metal
-Steel
-Charges
-Atom
-Circuit
-Bill
-Torchlight
-Yellow
-Voltage
-Science
-electricity shortage
-White
-Shine
-Crystal
-Pieces
-Hot
-Warm
-Break
-Bright
-Night
-Ceiling
-Table
-Lamp
-Current
-Explode
-Switch
-Thick
-Vacuum
-Flare
-Plug
-Shadow
-Dark
-Christmas Tree
-Invisible
-Roadside
-Streetlight
-Advertisement board
-Thomas Edison
-Camera
-Shadow Puppetry
-Magical
-Idea sign
-Illusion



50 Sketches from random words








5 Sketches of Ideation






Final Artwork



A short animation tested for assignment.


Thank You.





Thursday, December 9, 2010

Random word/ Image association

Random Association is an idea generation method which allows students to systematically generate new ideas through a fixed formula. The whole premise of Random Association is to use a Random Word to provoke a reaction from the brain.

When to use it ?


Use it to stimulate open and divergent thinking and seek creative new ideas.
Use it to re-ignite creative thinking when you are running out of ideas.
Use it to get people out of a rut when their thinking is still rather conventional.

How to use it ?
---> Find a random word

Find a random word that will be used as a stimulus for new ideas. You can do this in a number of ways, including:

  • Look around you. What can you see? Can you see any words? What about things? What else is happening?
  • Open a book at a random page. Run your finger around the page and stop at a random point. Look for a suitable word near your finger.
  • Ask the people you are with to give you a random word.
  • Select a word from a prepared list of evocative words (fire, child, brick, sausage, etc.)
Good random words are (a) evocative and (b) nothing to do with the problem being considered. Ambiguity also helps. Nouns are usually best, but verbs and adjectives can also be used effectively.


--->>Find associations

Think about other things about which the word reminds you. Follow associations to see where they go. Think openly: associations can be vague and tenuous (this is creativity, not an exam!).

When working with a group of people, you can write these down on a flipchart as people call them out. It can be useful (but not necessary) to leave a space after each associate for use in stage 3.

--->>>Use the associations to create new ideas

Now create new ideas by linking any of the associations with your problem. Again, the linkage can be as vague as you like: what you want is ideas!

Write the ideas either next to their associations from step 2 or on a separate page.

If other people give ideas that trigger further ideas from you, then you can go off down that route to see where it goes.

As a variant, you can do stages 2 and 3 together, finding an association and an immediate idea from this.


How it works???
Random Words works in particular by making you go elsewhere for ideas, and hence pushes you out of your current thinking rut. It uses the principle of forced association to make you think in new ways and create very different ideas.


Class Activities~

Task : To create an Scary image or object that will instill fear among people through out ages.
 
Random word : Kitten
 
1. furry
2. fat
3. love to eat
4. dirty 
Association :
1. furry : It is very scary because it is furry just like gorilla.
2. fat : It eat many things
3. love to eat : eat rat
4. dirty : got bacteria 
 

Saturday, November 13, 2010

Exercise 3

Create a passage / writing that describe the concept of "love"  [ chili ]
Love is like chili.
It is hot. It stimulus our appetite.
The more you get it, it is too hot.
If get not enough, it is tasteless.

Create a passage / writing that describe the concept of " Life " [Candle]

Life is like candle.
You will never know when it will blows.

How merges go wrong ?





Exercise ~
Choose two different animals, combine and merge their characteristic together to make an new animal that people didn't see it before. Draw a picture for it. The chosen animals must be the animals that can't live when they stay together. Explain for it.

Exercise For Juxtaposition

Juxtaposition : It's refers to the stimulation of creativity in problem solving, design or other creative pursuit by confronting two unrelated concepts or objects, usually the goal or problem to be solved on the one hand and a randomly selected object or concept on the others.
Exercise 1 
Step 1
Choose three pairs of number from 00 until 99
     47, 59, 16


Step 2
See what is the word which the number shown ~
Step 3
Write out the six words ~
   47 = Light & Tree

   59 = Fire & Rain

   16 = Flower & Spider

Step 4
Create a sentence using the two random words.
   47 = The light is shine to the tree.
   59 = There is a fire rain.
   16 = The flower is planted by the spider.

Step 5
Create an image





Lesson 5 & 6

Juxtaposition
Juxtaposition can be defined as placing two variable, side by side and their contrast or similarity are shown through comparison. Many creative processes rely on juxtaposition. By juxtaposition two objects or words next to each other, human brain will associate or transfer meaning.
A placing or being placed in nearness or contiguity, or side by side as a juxtaposition of words.


Example : 
 <<----unfamiliar
             Aim : ( cute )
<<---familiar
--> The act of juxtaposing is to place two objects or word next to each other. When 2 things post side by side, your brain try to figure what is the relationship between these two?

--> What automatically happen is that there is transferences of meaning. Usually from something familiar to something less familiar. ( What is the relationship? Or the meaning or the similarities? )



Visual Puns
Creating an artwork in which several visual forms which look alike are connected and combined so as to bring out two or more possible meaning.

visual pun is a pun involving an image or images (in addition to or instead of language).
Visual puns in which the image is at odds with the inscription are common in Dutch gable stones as well as in cartoons such as Lost Consonants or The Far Side. European heraldry contains the technique of canting arms, which can be considered punning.

Analogy ----> Metaphor
                /
                L-->  Similes

Metaphor is a concept of understanding one thing in terms of another. A metaphor is a figure of speech  that constructs an analogy between two things or ideas; the analogy is conveyed by the use of a metaphorical word in place of some other word. For example: "Her eyes were glistening jewels".
Metaphor also denotes rhetorical figures of speech that achieve their effects via association, comparison or resemblance. (e.g : antithesis, hyperbole, metonymy and simile, which are all type of metaphor)

Similes is a figure of speech that indirectly compares two different things by employing the words "like", "as", or "than". Even though similes and metaphors are both forms of comparison, similes indirectly compare the two ideas and allow them to remain distinct in spite of their similarities, whereas metaphors compare two things directly. For instance, a simile that compares a person with a bullet would go as follows: "Chris was a record-setting runner and as fast as a speeding bullet." A metaphor might read something like, "When Chris ran, he was a speeding bullet racing along the track."
A mnemonic for a simile is that "a simile is similar or alike."

Analogy (from Greek "ἀναλογία" – analogia, "proportion") is a cognitive process of transferring information or meaning from a particular subject (the analogue or source) to another particular subject (the target), and a linguistic expression corresponding to such a process. In a narrower sense, analogy is an inference or an argument from one particular to another particular, as opposed to deduction, induction, and abduction, where at least one of the premises or the conclusion is general. The word analogy can also refer to the relation between the source and the target themselves, which is often, though not necessarily, asimilarity, as in the biological notion of analogy.
Analogy plays a significant role in problem solving, decision making, perception, memory, creativity, emotion, explanation and communication. It lies behind basic tasks such as the identification of places, objects and people, for example, in face perception and facial recognition systems. It has been argued that analogy is "the core of cognition".Specific analogical language comprises exemplification, comparisons, metaphors, similes, allegories, and parables, but not metonymy. Phrases like and so onand the like,as if, and the very word like also rely on an analogical understanding by the receiver of a message including them. Analogy is important not only in ordinary language andcommon sense (where proverbs and idioms give many examples of its application) but also in science, philosophy and the humanities. The concepts of association, comparison, correspondence, mathematical and morphological homology, homomorphism, iconicity, isomorphism, metaphor, resemblance, and similarity are closely related to analogy. In cognitive linguistics, the notion of conceptual metaphor may be equivalent to that of analogy.
Analogy has been studied and discussed since classical antiquity by philosophers, scientists and lawyers. The last few decades have shown a renewed interest in analogy, most notable in cognitive science.

Analogies :
i ) Logical Analogies
ii ) Affective Analogies

. Logical Analogies .
Exp : A bird can be compared to an airplane because both can move on air.

. Affective Analogies .
Exp : The girl is playful like a Monkey.